SEO: Is Content Still King?Category: Business
Article added by: Rebecca Appleton
It’s long been acknowledged that in the land of search engine optimisation, content is king. Google and the other search engines look for around 200 algorithms when indexing a site for relevance, with content being high up on the list. From a search engine optimisation point of view, the amount of content that a website has is key to deeming it relevant. The content must be distributed evenly and logically throughout the site, it must be relevant to the subject matter of the site and to the keywords as listed in the meta tags, and these keywords should be utilised well in the content.
Content that works for SEO should be rich in keywords, but keyword density is a balancing act. Too low a keyword density and the content you have on the site may not be picked up by the search engines as relevant; too high a keyword density and you could be seen to be spamming, which will of course render your SEO efforts redundant.
While it seems that for now the adage ‘content is king’ still rings true, static content is only of limited use when thinking about search engine optimisation. Regularly refreshed content will lead to your site being deemed an ‘authority’ site by the search engines, which will help you move up those all-important rankings. Along with a deep site with effective internal linking, search engines love refreshed content when indexing.
There are many ways you can keep your site’s content fresh and new and ready to be regularly indexed. Blogs, social media inserts and RSS are all great ways to add new regular content to your site. You can also add a news section or a press room to your site and add regularly refreshed content to these sections.
Perhaps it’s time to revise that adage: ‘Refreshed Content is King’! Find out more at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position’s SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor’s Note: Please direct all press and media enquiries to Louise Byrne. Tel: 0800 094 9001 or email: Louise@topposition.co.uk.
Posted By: Rebecca Appleton
Web: http://www.topposition.co.uk
Contact: e-mail
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