Marketing a Thriving Business for Succession – Best Dollars Ever SpentCategory: Business
Article added by: Leslie McKerns
by Leslie McKerns – McKerns Development
In this article I am not speaking to the new business owner; I am writing for the business owner who is well established, and seeking a successful succession plan upon retirement. Gone are the days when your employees can afford to buy your business.
Succession, as any well established business owner knows, is more likely to be a structured buy in, buy-out or merger. This succession must be planned for well in advance.
You are a well-established, baby boomer business owner. If you remember these images from your 1950’s -1960’s era childhood - I am writing this for you.
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IF YOU DON'T KNOW
WHOSE SIGNS THESE ARE
YOU CAN'T HAVE
DRIVEN VERY FAR
BURMA-SHAVE
If you want your firm to be known as an established value, worthy of a buy in, buy-out or merger, you need to dress it in the equivalent of elegant, custom-tailored suits.
Let’s spend some money. These will be the best dollars ever spent marketing a thriving business.
1. Get a top notch in house marketing and business developer manager and link them up with a PR and media consultant. Tell great messages about your firm and issue them to the web and media.
2. Hire a fabulous web consultant and redo your website to be more than just a series of pretty pages.
3. Interact with a great graphic artist and redo your business cards to convey what you do, not just who you are.
4. Select a wonderful photographer and redo your headshot and that of your associates.
5. Purchase a fabulously expensive pen and top notch stationery and write a thank-you or other note to an important prospect, client or teaming partner.
6. Secure the services of a talented event planner and map out two to four terrific events that you’ll host and publicize. Include business, personal and charitable events.
7. Select two highly prestigious industry events and conferences for this year, write and deliver a speech to these professional groups.
8. Design a compact, dynamic and highly interesting graphic display for upcoming tradeshows, and assign two or three top notch speakers, demonstrators and presenters to attend, present and interact.
9. Join several prestigious organizations, get on the board and head a committee.
10. Hire a top team to develop and conduct an industry survey and turn the results into an article and a white paper. Promote the results.
11. Purchase top listings to include your firm in directories that your clients read.
12. Form a think tank and populate it with top in-house and consulting talent. Have them interact and turn your ideas into products and services.
13. Enter two major contests per year; spend money on a professional writer and a graphic designer to turn out exciting, winning entries.
14. Make a list of great business books, order them and read them.
15. Collaborate with professional writers to write your own book and get it published.
16. Plan an exotic 3 day retreat and set goals for what you will accomplish.
17. Appoint or hire a facilitator to hold a major brainstorming meeting.
18. Hire a well-respected commercial interior design firm to redo your offices.
There you have it. Your money is well spent on these 18 Best Dollars Ever Spent Marketing a Thriving Business. You will enjoy this thriving business in the many years you have left before succession, and you will rest securely knowing that it will be perceived as valuable when you do want to bow out and go sailing.
Posted By: Leslie McKerns
Web: http://www.freewebs.com/mckernsdevelopment
Contact: e-mail
| About the Author: |
| McKerns Development, PR, Marketing, Business Development, works with firms to increase visibility, promote their projects and services, reach the right customers and build business. For unique service packages, articles, such as Top 5 Marketing Tips for Busy Executives, testimonials and samples visit http://www.freewebs.com/mckernsdevelopment
Leslie McKerns, BA, BS, AIA Allied, FL Licensed Designer, Professional Member Gold Coast Public Relations Council, Board Member of American Lung Association. Ms. McKerns is an independent publicist and business development specialist for the A/E/C industry and other professional service firms, a well-published professional writer, a consistent contributor to major magazines, trade and newspapers, and the Real Estate Editor of CitySmart magazine.
http://www.citysmartmagazine.com |
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