Cross Promotion Includes Joint VenturesCategory: Online Marketing
Article added by: Hossam Abdel-Kader
Copyright © 2005 Gail McLaurin
Home Biz Kid
http://www.homebizkid.com/
Cross promotions are not a new idea. They have been used bybusinesses for a very long time. For example, a real-estatecompany may promote a certain lawyer to close a sale, as thelawyer will promote that agency in his firm. The system issomewhat similar to the primitive barter system, where peopletraded items rather than using money. How can anything primitivefit into the online world of Internet marketing? Very easily.Cross promotions are, simply stated, a trade of advertisingspace. Instead of paying for advertising space on a site, youwould place their ad on your page and yours on theirs. There aremany ways to use cross promotions in your internet business thatcan be an effective and cost efficient way to advertise.
One way is to use link exchanges. This is very effective whendoing cross promotions with a company that is similar to yours,however you should be sure and never link to a page that is indirect competition with yours. One of the best things about linkexchanges is that some search engines are factoring in hits fromthe sites that are linked to your page to when determining theranking. Therefore linking to a more popular site, can not onlyincrease your advertising, and traffic, but also increase yoursearch engine ranking.
When customers or potential customers subscribe to your ezine youcan use this as an opportunity to use cross promotions. On thesame page that the customer subscribes to your ezine, makeavailable the opportunity to subscribe to another company'sezine. You can even exchange ad space in ezines, and providerecommendations for those whom you cross promote with. You mighteven want to exchange column space in one another's ezines.
Writing free articles that inform customers or potentialcustomers with information that is useful and accurate can createa reputation for you and your business. Soon readers will come toknow you as an expert on the subject. In these articles theauthor uses a byline to help promote his site. Bylines can be away to use cross promotions as well. You can use part of thespace in your byline to recommend another's product.
If you have been considering writing an ebook, a joint venturecould mean increased profits for you and the person you arepartnering with. Cross promotions through ebooks are an excellentway to allow for a wider topic and to promote both your businessand your partner's business. The ebook should contain informationthat will benefit both businesses and still be helpful to thereader. A good example of using cross promotions through an ebookis to a site selling used video games partnering with a siteselling gaming devices. These are two subjects that wouldinterest the same reader and most likely lead the reader to bothsites.
You should keep in mind that the recommendations that you makeare a direct reflection of you, so choose your cross promotionalbusinesses carefully. Also keep in mind that it would be nice asa shopper to be able to link from one site to another as a way to"shop around." Since this is usually not beneficial to you, neverlink or recommend a site that is in direct competition with you.Instead, recommend those who are similar, such as health and lifeinsurance.
Posted By: Hossam Abdel-Kader
Web: http://www.pr-inside.com
Contact: e-mail
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